The 1980s saw the introduction of virtual reels - this meant massively increase payouts of the punter, but also big increases in revenue for Aristocrat ™ as they cashed in on the excitement that came with virtual reels. It was to be the game 'Wild West' (all electronic) that secured Aristocrat's place at the top table of gaming - it went on to conquer the world when released in 1979. Needless to say Aristocrat ™ led the way with the world's first 5 reel video slot. The 70s brought more technical innovation, with the digital age coming to the fore. It was the first machine to introduce multi-line and scattered payouts - so when the NSW government legalised pokie machines in the late 50s Aristocrat ™ were right there with the best product, ready to capture the market!Īs well as bringing free love and great music, the 1960s also saw Aristocrat ™ expansion into Europe - they scored a number of hit games with the Aristocrat ™ Nevada, The Grosvenor and Moon Money during the decade. The Sydney suburb of North Ryde is home to most of the company’s research and development work, while the company has development and marketing offices in the US, Russia and South Africa.Īristocrat, the corporation was founded in 1953 and shortly afterwards released its first gaming cabinet - the Clubmaster.

The company has grown to become a well-known brand and is amongst the giants of the gaming industry.Īristocrat’s success has been highlighted by its expansion into the global market and the opening of offices across the world, catering to hundreds of different jurisdictions including countries such as Russia, South Africa, Japan and the United States. Aristocrat HistoryĪristocrat - or Aristocrat Leisure Limited, to give it its full name, is an public company that has its headquarters in Sydney.

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